As a Nutrigenomics practitioner and nutrition consultant, I am approached at times by businesses who know that they need a Nutrition specialist on their team, but are not clear as to exactly why. Nutrition experts are true assets that come with a variety of skills. As the science of Nutrigenomics is unfolding and rapidly developing, businesses in the health, food, wellness and Lifestyle industries realise that it is crucial to adapt in order to stay ahead and relevant. In addition, nutrition professionals are also starting to change their practice to increasingly promote self-care and self-monitoring. This requires a lust for learning and reinventing ourselves. To clarify how a businesses can prepare to include concepts of personalized nutrition as part of the company strategy, I have summarised my tips below.
My Top 5 reasons :
Cost Efficiency; I mean is this not on everybody´s agenda?, Practitioners who have already taken the step to learning more about Nutrigenomics or Personalized nutrition come at a great advantage to your company. They have first hand experience on the type of consumers that are interested in personalised health, they also know what questions consumers usually ask and what they really need to help them to adopt a healthier diet and lifestyle. This direct consumer insight can save companies loads of money on market research and focus groups.
Access to Creative Brains for new Product or Service Development; Registered Nutritionists and Dietitians are naturally creative beings. We constantly have to devise novel ways to deliver advice in the form of communication, tailor advice to personal preferences and find ways that customers won´t just listen to the advice but act on it too. There is no “one size fits all” solution and therefore if companies are looking to develop new technology or a new service, a personalized nutrition expert will be able to provide valuable input and advice in order to ensure that your new product or service is one that will be sold AND used. Do you need to tweak a product or do you think it needs more/less functions, do you think it needs another format?, this is where a personalized nutrition consultant can provide support and insight.
Deliver actionable marketing messaging: Being a nutrition practitioner is all about being a partner in the health journey of a client. We educate, advise, motivate and sometimes….. change lives forever. This is powerful, and if this can be achieved en masse, it could make a difference on a grand scale. In order to make sure that the right message reaches the right clients by using the right language that can lead to behaviour change,we may just make the next generation a healthier one. Therefore adding a nutrition consultant to your team can ensure that marketing messages make sense to consumers without sounding patronizing or confusing.
Social Media Content Manager: In addition, with most consumers now being “socially connected”, it is important to stay top of mind with sending regular updates,product news, scientific titbits, consumer testimonials and trends. A Nutrition consultant can take on this role easily to ensure that the content is relevant fun and entertaining with an educational twist. Consumers absorb messages in bite-size chunks and then have to go away and implement it, therefore developing a campaign or a regular “slot” for social media will help to build relationships and keep your customers happy.
Technical Advisor; The emerging field of Nutritional genomics means that there are regularly new studies, products and trends. As the research is relevant to so many industries from health tracking (such as the fitbit and ki-fit devices) to functional foods and weight loss programmes, it means that most Nutrigenomics or personalised nutrition practitioners try to keep up with it all, in order to stay ahead. This gives companies access to one resource who is able to combine ideas and trends, providing context in terms of the science whilst saving on headcount. An example is the Genovive diet where the company delivers a weight loss, food programme based according to the genotype of an individual as well as give advice on exercise. Creativity is the intellectual property of businesses in the future, therefore getting a registered nutrition consultant on board today will prepare you for the future.
Hopefully this short article has given you some insight into how you can tap into this emerging field and has shown you what skills an experienced personalised nutrition consultant can bring to your business.
At Pomegranate Nutrition Consulting, we can provide a variety of services and support with a focus on personalized nutrition virtually or on contract. For more information on how working with us can benefit your company, complete our enquiry form here, or send us an email at mariette”at”marietteabrahams.com